5 TIPS TO CHOOSING ATTRACTIONS FOR YOUR FEC

01.30.2020 07:33 AM By Derek G

How to Determine Which Attractions Your FEC Should Offer

There's a strategy behind choosing the best attractions for your FEC, and believe it or not, most of the important tips don't have to do with the attraction itself. A successful attraction mix will ultimately be successful when that mix is decided by your local market opportunity. 



1) Determining your audience will determine the right mix of attractions

Your target customer is what defines what your attraction mix will be. Your target customer depends on the age and gender of the children in your community that you want to attract to your FEC. Knowing your target customer inside and out will help you choose the right attractions. A visit to the website of national statistics, or to your local chamber of commerce, will give you vital information on the age groups of your local market, and is a good place to start.

2) Research your target customer in action
Wi-Fi, a comfortable sitting/watching area, and simple refreshments for the parents  to your smaller indoor play or party center can go along way to encourage these parents to come back.
You can see what other fun centers are offering, but that will only be as new as the day your visit. To keep your eye on the latest trends, you can travel to Orlando, Florida this month to attend IAAPA—the largest amusement industry trade show in North America. If you can't make IAAPA, you can watch the day-to-day recap of attractions at www.YouTube.com/AmusementExpo.

3) Determine how many attractions you should have
Two factors come into this—the amount of space you have, and the amount of budget available. There are many kinds of attractions. A basketball hoop throwing game is an attraction. A photo booth is an attraction. A go cart arena is an attraction, but it literally needs real estate. Likewise just having a space full of games and vending machines may not be the crowd you're looking for. The best rule of thumb is to have an anchor attraction, such as mini golf, and supplement it with a few other attractions. Peripheral attractions help your guests fill the down time between games and provide your FEC with a secondary or more revenue opportunity. More attractions mean your guests stay and play longer.

4) Determine which attractions work for which age group
There are age-appropriate attractions, and others that work for all ages. Soft play, toddler play cafes or kitchens, learning centers, and indoor play of up to four stories appeal to the under-10 crowd. Others that provide longer gameplay and good throughput include mini golf, go carts, and laser tag, which can stretch your audience into the adult age groups.

5) Maximize the size of your FEC space
The ideal FEC space is a nice big open rectangular space, and ideally a 16' ceiling, although a business can do okay with a 12'–14' space. A good guideline is the younger the demographic, the lower the ceiling height can be for an indoor playground or laser tag arena—two of the most popular attractions. For pre-teens and tweens you need 16' and higher ceiling heights. To attract teens and adults to a laser tag, you'll need at least two levels that start with a ceiling height of 18'.

BONUS #1) What's the secret to getting families to come back?
Wi-Fi, a comfortable sitting/watching area, and simple refreshments for the parents  to your smaller indoor play or party center can go along way to encourage these parents to come back.

BONUS #2) How do you find out which attractions are most popular?
You can see what other fun centers are offering, but that will only be as new as the day your visit. To keep your eye on the latest trends, you can travel to Orlando, Florida this month to attend IAAPA—the largest amusement industry trade show in North America. If you can't make IAAPA, you can watch the day-to-day recap of attractions at www.YouTube.com/AmusementExpo.