Upselling at Your Family Entertainment Center

on Wednesday, 08 May 2013.

A short Q&A with a top seller

Upselling at Your Family Entertainment Center

There are two ways to upsell guests at your fun center, whether you want to encourage mini golfers to stay for lunch, or want to entice diners to visit your arcade room—printed material or verbal sales messages.

Playability Factor

on Monday, 10 June 2013.

A fun indoor playground means return visits

Playability Factor

There are a few things to consider when purchasing indoor playground equipment. Likely the two you'll be focused on is 1) what will best fill my space and 2) what will it cost. But if you only focus on those two factors, you'll miss out on the most important component that will guarantee your fun center's success—the playability factor.

Effective Ways to Reach Guests

on Tuesday, 16 July 2013.

Research on different marketing channels

Effective Ways to Reach Guests

Last year, Marketing Sherpa released a research study of 1,915 marketers. It asked them to rank the degree of difficulty combined with the effectiveness of the various marketing channels they use.

Cute, cuddly mascots

on Tuesday, 20 August 2013.

Does your family entertainment center need one?

Cute, cuddly mascots

They’re cute, or cool…or even scary! But mascots are a fun way to add personality and personalization to your fun center brand. Mascots are perfect to send out to community events or sponsorships. They say “fun” in a way a staff member in a logo shirt and hat can’t quite communicate. They also provide an easily-remembered visual identity for your fun center.

Buying From China

on Monday, 09 September 2013.

Should you buy your indoor playground equipment from China?

Buying From China

As you're developing your family entertainment center plan, if you plan on catering to children 12 years and under, one of the biggest equipment costs will be your indoor playground equipment.

You'll have two choices when it comes to purchasing your play structure—buying from within North America, or buying from China. Buying China will look very appealing, as their costs can be as much as 70% cheaper. But don't let that influence you—there are some very real concerns you should consider when examine before you purchase equipment from China.

Concerns to keep in mind

Several fun center developers have learned the hard way about buying indoor playground equipment from China. Here is what several have shared with us:

3 Must-haves for indoor playgrounds

on Tuesday, 12 November 2013.

Playground features that deliver ROI

3 Must-haves for indoor playgrounds

You're paging through the shiny indoor playground catalogs, looking at the gorgeous play structure floor models at IAAPA…but how do you know which combination of indoor playground structure features will get you the most ROI?

Here are three simple things to keep in mind when you're shopping for your new fun center or existing fun center's new indoor playground.


5 Tips on Choosing Attractions for your FEC

on Wednesday, 11 December 2013.

How to Determine Which Attractions Your FEC Should Offer

5 Tips on Choosing Attractions for your FEC

There's a strategy behind choosing the best attractions for your FEC, and believe it or not, most of the important tips don't have to do with the attraction itself!

s